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Andrea Goodridge

💛I switch the light on inside, so the 'real you' can shine softly from within. For over 20 years I've helped people shed the layers that aren't theirs, the job titles, the roles, the expectations, and remember who they actually are underneath. If something in you is done hiding, you're in the right place.

Featured Post

I don't fit in the boxes anymore

Hi Reader I've just been away in the sun for a few days. Blue skies. Space to breathe. That kind of stillness that makes you reflect without even trying. Somewhere between the sea air and reviewing my website content, I started thinking about boxes. For years, people asked, "So what do you do?" And I'd scramble for an answer. "Well, I'm a coach ...but also a writer ...oh, and I make things too." Like I had to pick one. Squeeze myself into a neat box so other people could file me away. Coach....

Hi Reader I'm sitting in it right now. My morning chair. The one that catches the sun first. I have my coffee, my comfort blanket (not because I'm cold, just because it feels right) and I'm looking out the back windows at the birds doing their thing. It's bright today. Really bright. Even though I can see the frost still on the ground. The windows need cleaning. I notice that. And then I let it go. It's not a dreamy house or a dreamy world I live in. It's just mine. And this quiet bit at the...

Hi Reader I took these two photos over the last couple of weeks. Both blue skies. Both beautiful. Both in January. They look almost the same at first glance. But one was Manchester at 5 degrees. And the other was Barbados at 29. Same surface. Very different experience underneath. And that’s been on my mind lately. Because this is exactly what happens when something big is going on inside us. From the outside, life can look fine. We’re functioning. Turning up. Doing what needs doing. But...

Hi Reader She sat on the call and said: "I know I need to make a decision. I just don't know why I can't." We were 10 minutes in. She'd been circling the same decision for months. Talked it through with friends. Journalled. Made pros and cons lists. Still stuck. I asked: "What happens if you don't decide?" She paused. Then quietly said, "Nothing changes. I stay exactly where I am." "And how does that feel?" Another pause. Longer this time. "Safe." There it was. Realisation she was stuck...

Hi Reader It's that time of year when everyone's counting down to the Christmas break. My clients have been saying it too: "I can't wait to press pause." But here's where I get curious (as always). When I challenged them about what pressing pause truly means for them ...that's when it all came out. Yes, some are pressing pause to recharge. To spend time with loved ones. To rest before stepping back into work they actually enjoy. But for others, when we dug deeper, the real reason surfaced....

Hi Reader Yesterday, I looked at my email list and saw 92 people who were subscribed, but hadn't opened or engaged with a single email in the last 90 days. And it made me think about something bigger. How often we hold onto things (and people) that look good on paper but don't feel real anymore. I had a choice. Keep them to boost my numbers, or remove them because I'm serious about building something real. I deleted them. Because I'm not about numbers. I'm all about bringing realness to life....

Welcome back Reader My book, She'll Do It Her Way, opens with this: “I’ve always had this thing for looking back at my family's history.” Words that changed everything. This week I had my first client call in months. They told me they've finally committed to themself. Believes in themself. Shows up authentically now in ways that would have terrified them before. And I realised: I’ve been doing the same thing. Since July, I’ve stepped away. From clients, social media, emails - the noise of...